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And The Era Of Social Sales Begins

by Jason Falls |

David Meerman Scott’s new book, The New Rules of Sales and Service, is bound to usher in a new era of social sales as his marketing and PR version did.

About the Author

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).