Social Media Explorer

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How Brands are Adjusting to the Maturing Social Media Market

by Kat French |

Let’s be frank. Marketers can be guilty of having the attention spans of overstimulated toddlers. We’re terminally in love with the shiny razor’s edge, the new hotness, the Next Big Thing. It’s ironic (and a little tragic) that right about the time a platform reaches critical mass, develops the infrastructure to support advertising, and accumulates enough data to provide useful business intelligence, we’ve moved on to something else. So it’s encouraging that the latest deep…

About the Author

Kat French

Kat French is the Client Services and Content Manager at SME Digital. An exceptional writer, Kat combines creativity with an agile, get-it-done attitude across a broad range of experience in content strategy, copywriting, community management and social media marketing. She has worked with national brands like Maker's Mark, Daytona Beach Tourism, CafePress and more.

Social Grows Up

by Tracey Parsons |

Social is older than we think. Listservs were the first foray in social and those were alive in the late 70s. But, mainstream social is becoming a tee...

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