Let’s be frank. Marketers can be guilty of having the attention spans of overstimulated toddlers. We’re terminally in love with the shiny razor’s edge, the new hotness, the Next Big Thing. It’s ironic (and a...read more
Marketers look to social media to evaluate even traditional media buys. You may think of print magazines as old-fashioned, but a new report from shows many have evolved to find the social media sweet spot.
Social is older than we think. Listservs were the first foray in social and those were alive in the late 70s. But, mainstream social is becoming a teenager. Teenagers can be a wildly frustrating bunch....read more
Agile marketing is one of the many buzzwords du jour. As social media and mobile take a larger piece of the consumer mindshare, it is important to take a real time approach to marketing. Developing...read more