The Easiest Way To Win With Social Media by Jason Falls | April 21, 2014 Jason Falls identifies the easiest way to be a social media marketing success. He shares the secret! About the Author Jason Falls Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).