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The Model for a Successful Startup is Broken

by Nichole Kelly |

If you’ve ever watched Shark Tank, then you’ve seen Mr. Wonderful beat up a startup because they will kill his money, Daymond’s questioning to determine whether a product has retail and branding potential, Robert’s uncertainty over whether a product can be successful online, Lori’s probing about whether a company has something that can be patented or Barbara’s reservations about whether a company has a viable long-term business model. I am a huge fan of Shark…

About the Author

Nichole Kelly

Nichole Kelly is the CEO of Social Media Explorer|SME Digital. She is also the author of How to Measure Social Media. Her team helps companies figure out where social media fits and then helps execute the recommended strategy across the “right” mix of social media channels. Do you want to rock the awesome with your digital marketing strategy? Contact Nichole