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The Misnomer of Traffic Source Reporting

by Jason Falls |

Traffic source revenue reporting has become the easy catch-all for showing social media return for companies. But it alone is an ineffective measure of what you’re doing in social.

About the Author

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).