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The Trickle-Down Potential of Centers of Excellence

by Jason Falls |

The Centers of Excellence approach to social business is awesome, but not reasonable for small businesses. Here’s how small businesses can benefit from the COE approach.

About the Author

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).