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How User-Generated Content Powers Better Social SEO Results

by Julian Scott Connors |

User-Generated Content (UGC) allows online properties to grow in size and depth through an open-relationship with online users. It can be used strategically in any digital marketing campaign to learn about a particular audience in greater depth, to engage customers, and to build loyalty. What’s often overlooked, though, is the social SEO benefits of UGC. Many companies look at UGC as something exclusively controlled by their users, and consequently miss opportunities to take specific steps…

About the Author

Julian Scott Connors

Julian Connors is an experienced search marketing director who has developed complex, wide-scale search and social campaigns for brands that include: P&G, The Source, Papa Johns, GiveSmart, and more. A published author on the concept of “Social SEO”, Connors contributes to a number of recognized publications and speaks are digital marketing conferences throughout the country.