user-generated content

In the early days of the web, brands were solely responsible for managing their own content marketing strategies. However, over the last few years, content marketing and branding have become far more collaborative. The result...read more

The recent explosion in Instagram hype is capturing the attention of marketers everywhere. And much of that attention is focused on the money-generating opportunities of the platform. For example, eMarketer projects that next year, Instagram’s...read more

Nearly one trillion photos will be taken in 2014 alone, equal to a quarter of all the photos snapped in the first 170 years of photography’s existence. From retina-resolution selfies to lo-fi cityscapes, this body...read more

Why was Goodreads a necessary get for Amazon, a company that already had reviews and active discussion forums? Content discovery equates to product discovery for eCommerce. While Amazon's book suggestions are sometimes freakishly on-target, it's not the same as a personal recommendation from a friend.

User-Generated Content (UGC) allows online properties to grow in size and depth through an open-relationship with online users. It can be used strategically in any digital marketing campaign to learn about a particular audience in...read more

It’s tough not to fall victim to me-tooism in our competitive media landscape. There are oohs and ahhs to reap, awards to win, client and board expectations to exceed and egos to stroke. So we see something...read more