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Why the Photo Explosion Isn’t a Technology Story

by Ian Greenleigh |

Nearly one trillion photos will be taken in 2014 alone, equal to a quarter of all the photos snapped in the first 170 years of photography’s existence. From retina-resolution selfies to lo-fi cityscapes, this body of content is not just more abundant, but also more diverse in subject matter, style, and authorship than ever before. But how can brands put this powerful content to work for them? The first step is to get to know…

About the Author

Ian Greenleigh

Ian Greenleigh is Director of Marketing at Olapic, and author of the book The Social Media Side Door: How to Bypass the Gatekeepers to Gain Greater Access and Influence (McGraw-Hill Professional). He writes and speaks on a wide range of topics, including visual commerce, visual marketing, changing consumer-brand relationships, the convergence of personal identities, and the radically shifting landscapes of access and influence. Follow him on Twitter: @be3d