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What Happens Before The Click

by Kat French |

We’re going to continue our exploration of data-supported content decisions. Content strategists will always be guessing at what their audience wants. But data from Webmaster Tools can provide good clues, so why not make it a more educated guess?

About the Author

Kat French

Kat French is the Client Services and Content Manager at SME Digital. An exceptional writer, Kat combines creativity with an agile, get-it-done attitude across a broad range of experience in content strategy, copywriting, community management and social media marketing. She has worked with national brands like Maker's Mark, Daytona Beach Tourism, CafePress and more.