Should PR Representatives Be Allowed To Edit Wikipedia? by Jason Falls | July 5, 2012 The CIPR says public relations pros shouldn’t update Wikipedia. But is this best practice both flawed and insulting? About the Author Jason Falls Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).