word-of-mouth marketing

Jason Falls draws conclusions in his recent reading of the tea leaves around what's next in social marketing. He says Word-of-Mouth Marketing is the future of successful brands.

Jason Falls identifies the true qualifier of a brand building a community -- It's found in its behavior toward its customers, not anything having to do with the brand itself.

Asking for referrals may seem awkward to some business owners, but actually stands as a proven marketing tactic that can drive more business.

Word of mouth marketing (WOMM) has the power to quickly build up or tear down the reputations of products, services and organizations. Although many brand stories are shared offline, word of mouth can also spread...read more

What Does Your Business Give Away Giving stuff away is nothing new to business owners. Remember S and H Green Stamps, where you collected stamps given away at gas stations with the hope of amassing...read more

Passionate fans willing to knock down walls to tell people how cool your brand is seems to be what everyone in marketing is looking for. My friends at Doe-Anderson helped build an ambassador program around...read more